Aug 2022 - Dec 2023
Cross-disciplinary study - Design + Business + Engineering
Aug 2013 - Aug 2017
2016
June -Aug 2023
Implemented user research and market analysis to uncover strategic opportunities for actionable insights, product development, and brand strategies. Designing an overall user experience through wireframes and UI prototypes based on usability testing.
2021-2022
Analyzed an indigenous community's distinctive skillsets, curated workshops, and collaborated on brand identity development. Conducted qualitative research, identified trends, and introduced circular design and sustainability, fostering inclusivity, diversity, and transparency in marketing.
2019-2021
Implemented user research and market analysis to uncover strategic opportunities for actionable insights, product development, and brand strategies. Designing an overall user experience through wireframes and UI prototypes based on usability testing.
2017-2019
Conducted qualitative and quantitative research in the hospitality and F&B industry. Crafted brand identity, naming, and language. Assisted the interior team in translating brand concepts into interior design. Developed pitches with copywriting, mood imagery, illustrations, and sketches. Framed strategic recommendations, creative briefs, design concepts, and spatial program functions.
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Sept - Dec 2023
Conduct comprehensive UX research and social media analysis to gain insight and enhance customer engagement and raise awareness about fraud and phishing risks by providing targeted education to the high-risk demographic, and informing PayPal of potential risks and mitigation strategies to maintain a secure financial environment and proactively safeguard customer accounts.
Jan - May 2023
Research and formulate design and business strategies for repurposing coal ash disposal lands in Cheswick into community-driven solutions.
Understanding the challenge
• Stakeholders & user interviews
• Value Proposition discovery
• Competitive analysis
• Facts & Figure
crafting the problem statement and uncovering solutions
• User Journey Mapping
• Low-Fidelity Wireframes
• Sketching and Prototyping
• Persona & Target Audience
Developing, implementing and iterating for success
• High - Fidelity Wireframes
• A/B Testing
• User Testing & Training
• Documentation and Training Updates
Here's a sneak peek at some of the things I'm working on 👀
all the assets you see have been designed with Love and passion
